Welcome to PricelessRealty.com

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Welcome to the number one home search resource for Southwest Florida Real Estate. Priceless Realty was founded in Fort Myers in 2003 by two brothers, Fred & Tony Price. Priceless Realty’s growth is due to our founding principles: To provide our customers with outstanding service by hiring the best agents in the business and offering the most comprehensive and easy-to-use Southwest Florida home search technology available. Once you try our website and meet our Priceless Realty Realtors, we think you'll agree that we've delivered on that goal.


Priceless Realty is owned and operated by FGCU Alumni Fred Price & Tony Price. Check out his article written in the Pinnacle Magazine at Florida Gulf Coast University

Powerful Southwest Florida Home Search

Our powerful home search solution allows you to search through all available Southwest Florida homes the way a REALTOR® would search: by City, Neighborhood, Zip Code, School Boundary or Builder. Once you choose an area, we make it easy to find foreclosures or short sales, waterfront homes, golf course homes, homes on acreage, homes with pools, homes in gated communities, homes with a view and much more. You can easily save your search, keep track of your favorites and have the newest listings that meet your criteria emailed to you daily.

Once you register to use our site, you'll see, we don't hold anything back!

Selling Your Home in Southwest Florida

We make selling your home very easy. Our trained professionals work around the clock, to ensure that everything is going off without a hitch. As soon as you let us know that you want to sell your home, we fax or email you a home evaluation form. We send it to you to fill out. It will include information about the property, such as the shape and number of bedrooms. Once we get this form from you, we come out and give your home our own evaluation.

A form can tell you a lot, but now as much as we require. We want everything to be perfect and up to code. Which means if something isn't, we will let you know about it. Our trained staff will use their own expertise to see about the shape of the house. Resale value can be the kiss of death, in most cases. Depending on the shape of your home, the value might be increased or decreased. We want to make sure the home is increased in value.

If we find anything, we will educate you on how it can be brought up to code. We give you a comprehensive strategy to help bring the house up to code. We know how difficult it is to make a sale in the economy. It doesn't matter if the house is an ordinary home or if it's a mansion. It can be difficult with any situation. If you want to avoid that stress, give us a call today.

The data relating to real estate for sale on this website comes in part from the REALTOR® Association of Greater Fort Myers and the Beach, Inc.. The information being provided is for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information deemed reliable but not guaranteed.